Our First Online Sale

Home / Blog / Self-Awareness / Our First Online Sale

Our First Online Sale

It’s always an exciting and anxious time when you’re starting a business and shift from offering your services for free, and begin “charging” people for it.

Common questions go through your head: did I price it too high?  Will anyone buy? Is the content good enough to charge people for it?

August 10th 2015, we officially released our online program available for annual purchase and to our delight, shortly after we released it, we got an email notification of our first purchase.

Larry Hurd – at the time the Head Football Coach at Clarksburg High School in Clarksburg, Maryland, was the name on that notification, officially becoming the first person to sign-up for Lead ‘Em Up.

What a moment. It felt good, not gonna lie.

As a thank you to Coach Hurd, we offered a few free in-person sessions that season and what an experience it was. Momentum was absolutely created.

5-years later it appears our program has proven to be effective as Coach Hurd, now leading the football program at Walter Johnson High School, commits to 12-Lead ‘Em Up sessions every year, Thursday’s after-school for 60-minutes before stepping on the field for walk-throughs, like clock-work.

Shout-out to Coach Hurd. They often say the most important friend to a leader is the first “follower” – we appreciate you being the first and jumping on board.

And now knowing Coach Hurd the way we do, none of this is a surprise, he loves and lives to lead people. It’s what he does. It’s who he is.

Lead ‘Em Up is the perfect fit for people like that.


We want to provide you a tool to keep your players engaged, growing as leaders and continuing to feel connected to their team/teammates; The 21-Day Leadership Playbook. 

This FREE 21-Day Leadership Playbook is filled with various Lead ‘Em Up exercises, uniquely modified for players to do on their own, as part of a team-wide exercise.

Download your free copy right here! 


Have fun and #LeadEmUp

Get Part 1 Free

Get access to part 1 of the Green Team Framework FREE!

Green Team Framework

Other Posts

Podcasts

1 Thing Every Athletic Director Must Have

1 Thing Every Athletic Director Must Have

In this episode, we break down the three levels of athletic directors, from the ones who are just doing a job to those who are truly driving a culture of excellence. You’ll also discover the one essential trait every great AD must have to build, sustain, and lead a winning program. Whether you’re an AD, a coach, or someone working under leadership that feels checked out, this episode will give you language, clarity, and conviction about what it really takes to lead athletic programs to the next level.

Real Leadership Talk for Today’s Athletes

Green Room Ep. 6: Earned, Not Given – The Leadership Battle

Watch the full video here: leademup.com/greenroom

In this episode, we dive into what it really means to fight for leadership on a team, not with words, but with actions, consistency, and courage. Leadership isn’t a title you’re handed; it’s something you earn every day by how you show up, hold others accountable, and protect the standards that define a winning culture.

Download the Green Room Player Reflection Template, a simple PDF that coaches can use to have their players reflect on the episode. It’s perfect for sparking discussion and capturing key takeaways.

Download here: leademup.com/the-green-room-player-reflection-worksheet/

Get Part 1 Free

Get access to part 1 of the Green Team Framework FREE!