Our First Online Sale

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Our First Online Sale

It’s always an exciting and anxious time when you’re starting a business and shift from offering your services for free, and begin “charging” people for it.

Common questions go through your head: did I price it too high?  Will anyone buy? Is the content good enough to charge people for it?

August 10th 2015, we officially released our online program available for annual purchase and to our delight, shortly after we released it, we got an email notification of our first purchase.

Larry Hurd – at the time the Head Football Coach at Clarksburg High School in Clarksburg, Maryland, was the name on that notification, officially becoming the first person to sign-up for Lead ‘Em Up.

What a moment. It felt good, not gonna lie.

As a thank you to Coach Hurd, we offered a few free in-person sessions that season and what an experience it was. Momentum was absolutely created.

5-years later it appears our program has proven to be effective as Coach Hurd, now leading the football program at Walter Johnson High School, commits to 12-Lead ‘Em Up sessions every year, Thursday’s after-school for 60-minutes before stepping on the field for walk-throughs, like clock-work.

Shout-out to Coach Hurd. They often say the most important friend to a leader is the first “follower” – we appreciate you being the first and jumping on board.

And now knowing Coach Hurd the way we do, none of this is a surprise, he loves and lives to lead people. It’s what he does. It’s who he is.

Lead ‘Em Up is the perfect fit for people like that.


We want to provide you a tool to keep your players engaged, growing as leaders and continuing to feel connected to their team/teammates; The 21-Day Leadership Playbook. 

This FREE 21-Day Leadership Playbook is filled with various Lead ‘Em Up exercises, uniquely modified for players to do on their own, as part of a team-wide exercise.

Download your free copy right here! 


Have fun and #LeadEmUp

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Green Team Framework

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2025 Green 13 Recipients

2025 Green 13 Recipients

The Green 13 Award celebrates student-athletes who lead with heart, uplift others, and consistently live out what it means to be a great leader.

Podcasts

Real Leadership Talk for Today’s Athletes

The Green Room Ep. 4: Unleashing The Secret to Leadership – Why It Starts with Being Leadable

Watch the full video here: leademup.com/greenroom

What if the key to unlocking leadership potential in your team isn’t just about developing others, but about being the kind of person who is a joy to lead? In this episode, we dive into the often-overlooked truth: leadership flows best through people who are enjoyable to lead. You’ll learn the four traits of these individuals and how cultivating them can create a culture where leadership multiplies.

We’ll also explore a simple yet powerful question: Where are you today? Challenging, easy, or enjoyable to lead? Your answer could change everything about how you lead, and how others rise around you

Real Leadership Talk for Today’s Athletes

Green Room Ep. 3: Know Me to Lead Me – The Power of Connection on Championship Teams

Watch the full video here: leademup.com/greenroom

You can’t challenge someone to be great if you haven’t earned their trust. In this episode, we unpack one of the most overlooked truths in sports leadership: before you can lead me, you need to know me.

Championship teams aren’t just talented, they’re connected. They build relationships deep enough to allow for honest feedback, accountability, and real growth. So why do most teams skip straight to “calling each other out” without laying the foundation? In this episode, we will explore the truth that you can’t challenge someone to be their best until you’ve earned their trust, and that trust only comes through genuine connection. This episode breaks down why peer leadership often fails in sports teams and how coaches and players can build the kind of culture where teammates lead each other effectively.

Download the Green Room Player Reflection Template, a simple PDF that coaches can use to have their players reflect on the episode. It’s perfect for sparking discussion and capturing key takeaways.

Download here: https://leademup.com/the-green-room-player-reflection-worksheet/

Get Part 1 Free

Get access to part 1 of the Green Team Framework FREE!