The Athlete-Focused Leadership Program Storming Through Colorado

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The Athlete-Focused Leadership Program Storming Through Colorado

In the summer of 2021, Air Academy High School lacrosse phenom Grant Rodny was in Maryland. He was participating in the Committed Combine with 88 of the top lacrosse players in the country. During the 3-day event, each of the athletes gets to experience the Lead ‘Em Up program.

After the experience, Rodny was hooked.

“The program was so good and I immediately thought how much it could help my team back home,” said Rodny.

He talked to his coach, Ethan Hilberg. They teamed up, got the rest of the team involved, and introduced Lead ‘Em Up to his Air Academy Boys Lacrosse team. Coach Hilberg and the team went all in on Lead ‘Em Up and rode the Lead ‘Em Up “Green Team” all the way to the State Championship.

The Girls Lacrosse team, led by Kali Maxwell, decided to bring in Lead ‘Em Up later that season. They saw the success the Boys Lacrosse team was experiencing with it and wanted to try it too … to great success. Fast forward two years and every team in the school participates in the Lead ‘Em Up program.

…not only shape skilled athletes but future leaders.

Maxwell, now the Athletic Director at Air Academy, has taken the lead in bringing Lead ‘Em Up to the entire athletic program.

“Our commitment to implementing Lead ‘Em Up within our athletic department stems from a desire to not only shape skilled athletes but future leaders. The impact has been undeniable – we’ve seen increased camaraderie, better decision-making, and a positive influence on and off the field. Investing in Lead ‘Em Up has elevated our department and created a lasting legacy of strong, capable leaders. It’s been fantastic,” Maxwell shared.

…a powerful leadership program for our school.

Down the street, something similar is taking place at Dakota Ridge High School. There, Athletic Director Matt Heckel has been leading the way. He is leading the way, helping elevate all the Eagle athletes to improve by bringing Lead ‘Em Up to their program.

“Two years ago, I discovered Lead ‘Em Up, and it has been a great benefit. It had many elements that I found intriguing and has proven to be a powerful leadership program for our school,” Heckel shared.

At Dakota Ridge, the athletes do something special called Campus Days. Campus Days are a day at the start of each sports season where athletes and coaches attend workshops to learn about leadership. They sign up for different hour-long sessions throughout the day. Each Session has a specific theme chosen by the athletic department. At the end of the Campus Day, each coach gets their own custom leadership plan to use during the season.

“For the coaches, Lead ‘Em Up has so much to offer. Coaches have access to the dashboard to build leadership on their team with many activities that our students find enjoyable and useful. Many of our coaches are amazed that their team utilizes the keywords and phrases taught in the Coaches Membership to demonstrate leadership or when a teammate isn’t reaching the standard.”

Dakota Ridge even had a player, Jacob White (Dakota Ridge Baseball), earn Green 13 status – Lead ‘Em Up’s highest award. They select 13 nominated athletes from around the country and celebrate each athlete with a handful of prizes, including Chick-Fil-A for a year.

“I am thankful for Lead ‘Em Up and their staff in helping our school’s success,” Heckel expressed.

The program has continued to grow in Colorado. It has gone up to Greeley at Frontier Academy, out west to Gypsum with Eagle Valley, and in many places in between.

…a game changer for the character and leadership development of athletes on our teams.

Brett Shanklin, from Frontier Academy, enthusiastically shared, “We have had the privilege of bringing Lead ‘Em Up to Frontier Academy and it has been a game changer for the character and leadership development of athletes on our teams. I am excited to see how Lead ‘Em Up continues to transform not only our teams but our school culture in the coming year.”

Expanding the Team

The amazing focus on leadership by Colorado coaches and athletic directors has caused Lead ‘Em Up to expand the team in the state.

To make sure we can help even more Colorado teams experience the great things these teams have, we’ve added Mark Haug as a Regional Coach for the area. He’s joining our team so we can do an even better job serving the teams in Colorado. And the Colorado athletes are the biggest winners.

Have fun and #LeadEmUp

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Green Team Framework

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2025 Green 13 Recipients

2025 Green 13 Recipients

The Green 13 Award celebrates student-athletes who lead with heart, uplift others, and consistently live out what it means to be a great leader.

Podcasts

Real Leadership Talk for Today’s Athletes

The Green Room Ep. 4: Unleashing The Secret to Leadership – Why It Starts with Being Leadable

Watch the full video here: leademup.com/greenroom

What if the key to unlocking leadership potential in your team isn’t just about developing others, but about being the kind of person who is a joy to lead? In this episode, we dive into the often-overlooked truth: leadership flows best through people who are enjoyable to lead. You’ll learn the four traits of these individuals and how cultivating them can create a culture where leadership multiplies.

We’ll also explore a simple yet powerful question: Where are you today? Challenging, easy, or enjoyable to lead? Your answer could change everything about how you lead, and how others rise around you

Real Leadership Talk for Today’s Athletes

Green Room Ep. 3: Know Me to Lead Me – The Power of Connection on Championship Teams

Watch the full video here: leademup.com/greenroom

You can’t challenge someone to be great if you haven’t earned their trust. In this episode, we unpack one of the most overlooked truths in sports leadership: before you can lead me, you need to know me.

Championship teams aren’t just talented, they’re connected. They build relationships deep enough to allow for honest feedback, accountability, and real growth. So why do most teams skip straight to “calling each other out” without laying the foundation? In this episode, we will explore the truth that you can’t challenge someone to be their best until you’ve earned their trust, and that trust only comes through genuine connection. This episode breaks down why peer leadership often fails in sports teams and how coaches and players can build the kind of culture where teammates lead each other effectively.

Download the Green Room Player Reflection Template, a simple PDF that coaches can use to have their players reflect on the episode. It’s perfect for sparking discussion and capturing key takeaways.

Download here: https://leademup.com/the-green-room-player-reflection-worksheet/

Get Part 1 Free

Get access to part 1 of the Green Team Framework FREE!