UVA MBB Brad Soderberg

In this episode, we unpack one of the most commonly used phrases for coaches: “We did our best.” While it sounds helpful, this mindset can quietly become a limitation, a way to excuse results instead of pursuing excellence. We’ll explore how settling for your “best” can be dangerous when it becomes a cover for lack of growth, preparation, or accountability.

In this episode, we break down the three levels of athletic directors, from the ones who are just doing a job to those who are truly driving a culture of excellence. You’ll also discover the one essential trait every great AD must have to build, sustain, and lead a winning program. Whether you’re an AD, a coach, or someone working under leadership that feels checked out, this episode will give you language, clarity, and conviction about what it really takes to lead athletic programs to the next level.