IN-PERSON LEADERSHIP TRAINING THAT CREATES LASTING CHANGE in Athletes …People
3 Ways to get started
Team Sessions
Trainign Camps
Campus Days
On-campus, In-person,
Built for
game-changing transformation
Whether you’re looking to elevate a single team or your entire athletic program, our Live Training experiences bring dynamic, customized leadership development directly to your school.
Designed for high school coaches and athletic directors, our sessions empower athletes to grow as leaders, communicators, and competitors.
genuine buzz around the school
“Having Lead ‘Em Up on campus gave our school the kickstart for all the things we wanted to do from a leadership perspective. There is a genuine buzz around the school, from our staff to our students.”
Nate Wright | Athletic Director | Marengo High School
Team Sessions
Build consistent leadership growth throughout the year with tailored, in-person training sessions.
Create deeper buy-in and long-term transformation by developing your athletes over time.
Sustained Growth, Real Results
Leadership doesn’t happen overnight. These ongoing sessions allow your team to grow steadily and build strong habits that last the entire season and beyond.
Customized for Your Team
Each session is designed around your team’s current needs, whether it’s communication, accountability, or building team energy.
Work With a Certified Coach
Your regional Lead ‘Em Up Leadership Coach will lead the way, building strong relationships and pushing your team every step of the way.
A Season of Development
Choose 3, 6, 9, or 12 sessions to match your schedule and commitment. The more you invest, the more your team transforms.
1-Year Access to Coaches Membership
Continue developing leadership skills with a full year of access to our comprehensive Coaches Membership.
Training Camps
Kickstart your season with a powerful, high-energy leadership experience.
Strengthen communication, accountability, and team chemistry in just one session.
A Kickstart That Sticks
Get your team aligned and locked in from day one. This high-energy experience creates buy-in and sets the tone for the season.
Immediate Impact
You’ll see gains in communication, accountability, and competitiveness, right away.
Interactive + Team-Oriented
Your athletes will engage in interactive exercises, meaningful discussions, and real development, all in just a few hours.
Practical Tools for Immediate Implementation
Your athletes will away with concrete exercises and strategies to put into action the next day.
1-Year Access to Coaches Membership
Continue developing leadership skills with a full year of access to our comprehensive Coaches Membership.
Campus Days (Most Popular)
Elevate your entire athletic program in one dynamic, all-day training experience.
Unite your coaches and athletes under a shared leadership language that lasts all season.
School-Wide Leadership Experience
We come to your campus and work with multiple teams in one day, each receiving a powerful 60-minute session.
You Choose the Topics
Coaches select the leadership theme that best fits their team’s needs. We deliver it with excellence.
High Buy-In from Athletes
Fun, engaging, and challenging sessions leave athletes wanting more.
A Shared Language Across Teams
Campus Days build a culture that connects your entire program with a consistent leadership mindset.
1-Year Access to Coaches Membership
Continue developing leadership skills with a full year of access to our comprehensive Coaches Membership.
Meet Our Team
Meet the talented and dedicated group of people ready to help transform your team.
grew so much
“My players grew so much during the Training Camp. They all wanted more.”
Brian Gray | Varsity Girls Basketball Coach | Sanborn High School
coaches loved the Lead 'Em Up session
“My coaches loved the Lead ‘Em Up session. It had such a positive impact on them professionally and on our staff as a whole.”
Kevin Jones | Head Varsity Basketball Coach | St. Andrews Episcopal High School
more and more Lead 'Em Up
“Every year, I want my players to go through more and more Lead ‘Em Up. It’s that good!”
John Kelley | Head Football Coach | Quince Orchard High School
We are so confident that our program will transform your team that we offer a 100% money-back guarantee if you do not see a change in your team in 30 days!
Not Sure where to start?
Quick Score
You’re not alone. Many coaches find themselves wondering how to improve their team’s leadership but aren’t sure what their team needs most. A simple first step is to find out where your team stands today.
Take 3 minutes to get your team’s Leadership Quick Score and see if they’re Red, Gray, or Green. It’s a fast and easy way to understand your team’s current leadership level and decide where to focus next.
Don’t Miss out
Get leadership tips and insights, that you can immediately use directly form Adam Bradley and the rest of our team.
🤚 WAIT 🛑
Don’t Miss Out
Get leadership tips and insights, that you can immediately use directly from me and the rest of our team.
Frequently Asked Questions
What all is included in the Coaches Membership?
- You receive the following as part of our Coaches Membership:
Access to our full curriculum filled with dozens of drills, activities, and teaching concepts - Access to our 8-part Captain Course
- A 60-min virtual training session for your coaches or players with the Lead ‘Em Up team
- Your Green Team kit, which includes an MVG trophy and Green Verified stickers
- Customized Green Standards Team Card
- Players Portal with shareable teaching content for your players
- Access to exclusive webinars and Lead ‘Em Up community groups
What is the difference between the Coach Membership and the Athletic Program Membership?
The Coaches Membership is designed to be accessed by a single coach/team.
The Athletic Program Membership provides access for every coach in the building, all sports, all season.
Is it a one-time cost or an annual cost?
The Coaches membership is an annual cost renewed annually.
The Green Team Framework is a one-time purchase
What Payment Options are Available?
You can pay via credit card or check/purchase order.
Monthly payments are available upon request by emailing [email protected]
When should we start the program?
Today! Most teams in Lead ‘Em Up approach their leadership development with a year-long mindset, engaging in sessions during the season as well as the offseason. The biggest thing to consider is attendance. Start when you can best guarantee full attendance. Your players will begin adopting a unique leadership language, so when players miss it, they don’t understand the language.
How many sessions should we do in a season?
We encourage coaches to get to 12. We have found through conversations, studies, and surveys that when a team gets to 12 sessions during a calendar year (in-season and/or off-season), they see the greatest engagement, impact, and transformation.
What does a session look like?
A session is 30-50 minutes, distraction-free, intentional leadership development time. You’ll have everything you need through our various drills, activities and teaching concepts, to fill this space and have it be as impactful as possible.
Can I see a sample exercise?
Sure! Here is one of our Relationship exercises, “Going for the Gold”, just to give you a glimpse into our style and approach.
Can this be done with a leadership council or just teams?
This can work for both a leadership council or a team. We focus on “people-building” rather than “team-building”, so whether in a leadership council or a team, growing people is the focus. With that said, we always recommend that everyone on the team engages in leadership development and team performance training as it will produce the best results and most increase in performance and team culture.
Should it be with the whole program or just varsity?
That is up to you! Some use it with their whole program, while others reserve it strictly for varsity. There are pros and cons to both.
Pros: Everyone experiences it, and you start developing leaders early.
Cons: The larger the group, the more distraction, it may reduce players willingness to participate, both teams won’t be going through and experiencing the same things so its tougher to personalize the session.
Is there a specific order of exercises we should follow?
Yes! We provide a detailed yearly track that suggests the optimal order of exercises for developing leaders and building your culture in the most effective and impactful way. You can follow this track as a guide for your sessions, but you also have the flexibility to adjust it based on your needs by rearranging exercise themes as you see fit.
Can we repeat the exercises?
Absolutely! And it is a good Idea to do so. Here are two reasons why:
- Your players often WANT to do some exercises more than once
- We believe the concepts need to be instilled in our players, and often, that requires going through it more than once. Think about reading a book, sometimes, you get more from the book during the second read, and you often get things you missed the first time.
Who should take/complete the Captains Course?
The Captains Course is for the Captains/Leaders to complete together, on their own. At two points during the 8-part program (at the halfway point and conclusion) the Captains/Leaders will check in with the coach to provide updates.
What does the Green Verification program look like?
Once you’ve taught the Green Team and established your team’s Green Standards, every 2-4 weeks during the season, allow the players to vote who they feel is best living out what it means to be green, and verify those players green.
If you have a roster of 20 people, verify 3-4 people at a time as you balance celebrating players while also enticing the remainder of the players to be more green.
After year one, what does year two look like?
Once you renew for year two, you will unlock your year two track. Each yearly track has a brand new theme and a new exercise to launch the theme. The theme builds on the previous year and is accompanied with new stickers and poster prints to help bring the theme to life. The theme overarches the whole year as you follow the new teaching track with many new teachings along with reinforcement of our core foundations.
What separates Lead ‘Em Up from other leadership programs?
It’s our curriculum. We have built the curriculum in a way that gets young people viewing leadership development as something they “get to do” and not “have to do.” We’ve been able to accomplish this by using our M-P-S filter.
Everything we teach goes through this filer: is it M-Memorable, P-Portable, and S-Sticky. Read more about our MPS filter here.
Should I consider bringing Lead ‘Em Up to do a training with my team?
If you have the budget, you should 100% consider a Lead ‘Em Up live training for your team. Here is why:
- A live training will communicate to your team that you’re fully invested in Lead ‘Em Up and that we’re a true partner in the building process
- You will get to see a Lead ‘Em Up coach facilitate the training, which will help you teach your sessions moving forward
- Your players will get to hear an alternate voice share similar themes, which often land differently with your team
- They will get BETTER from the training. It will transform your team.