
changed our entire program
“I cannot tell you how much Lead ‘Em Up has changed our entire program. I see it every day in the way our players talk to one another. It gave our players the language to really communicate what needed to be communicated in the moment. It’s amazing.”
Don Grinstead | Athletic Director | Phoenixville Area School District

Changed Everything
“I went through a difficult season where I had no answer as to why we were struggling with so much talent. I was then reminded of Lead ‘Em Up and decided to go all in. It changed everything. My program has grown exponentially this past year because of the leaders we are learning to become.”
Rachael Simmons | Head Girls Volleyball Coach | Moore High School
Green Team Framework

Quickly build more committed, consistent, and competitive athletes.
$149
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Transform your team in 3 hours
Designed to help build a team that’s more committed, consistent, and competitive, quickly. In just 3 hours, you’ll guide your players through a proven process that will transform their mindset, behavior, and performance.
Build A Culture of Accountability
The Green Team Framework is more than just a set of exercises. It’s a comprehensive system that helps you build a high-performing culture, one that your players will buy into, practice every day, and carry with them for the entire season. It will become part of their DNA.
Designed for Impact
The Green Team Framework is a step-by-step leadership program that gives you the tools to build a culture of commitment, consistency, and competitiveness. You’ll see your team evolve into a stronger, more cohesive unit.
Get the Full Potential of Your Team
It’s frustrating to see your team struggle with consistency, lack of commitment, and weak accountability. But it doesn’t have to be this way. The Green Team Framework has helped hundreds of coaches just like you build teams that show up, give their best effort, and challenge each other to reach new heights.
Are you looking to get the Green Team Framework for a single team or for your entire athletic department?
Having all athletes learning the same leadership skills amplifies the lessons through your entire school.

Single Team
$149
Multiple Teams
$449
Coaches Membership

Equip your team with the leadership and character skills needed to compete at the highest level.
$399
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Fastrack Your Team to the Next Level
Feel like your team has more to give but aren’t sure how to tap into it? You’re not alone. Many teams struggle with inconsistency, accountability, and commitment.
Our Coaches Membership is here to change that. Players will each other accountable, show up focused, and push the team to new heights.
A Leader in Every Player
Great teams are built by great leaders and every player has the potential to lead. With the Coaches Membership, you’ll get the tools and exercises to develop leadership skills across your entire team, creating a culture of accountability, energy, and relentless effort.
Built for Coaches, Designed for Growth
With step-by-step guidance, support tools, and a community of coaches, this program has everything you need to transform your team culture.
More Than Just Talent
Talent alone isn’t enough. Winning teams are made of players who lead, communicate, and support each other. Our program equips you to develop these strengths and see players step up, whether on the field or in the locker room.
Are you looking to get the Coaches Membership for a single team or for your entire athletic department?
Having all athletes learning the same leadership skills amplifies the lessons through your entire school.

Single Team
$399
Multiple Teams
$1099
Live Training

Transform your team with impactful, in-person leadership and character development.
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Hybrid Training (Most Popular)
A collaborative approach where your coach leads some sessions, and our expert facilitator steps in to guide others, providing consistent leadership development throughout the season.
Campus Day
A full day of customized leadership development at your school or organization, including assemblies, small group training, and faculty sessions tailored to your goals.
Fully Facilitated Training
A hands-on experience led entirely by our team, delivering transformative leadership exercises that leave a lasting impact.
Custom Training
Collaborate with us to design a unique session that addresses your team’s specific needs and challenges.

stronger, more cohesive team
“Lead ‘Em Up has given our players a competitive edge by helping them take ownership of their own standards. It has fostered accountability and drives them to excel both on and off the court. It gave us more wins and a stronger, more cohesive team.”
Kaleb Money | Head Basketball Coach | Yuma Catholic High School

huge impact on our program
“Lead ‘Em Up has had a huge impact on our program and myself. It’s made me a better coach and it’s given us the tools needed to take our team to a higher level of success.”
Ronnie Kruger | Wake Christian Academy | Head Boys Basketball Coach

you're going to love it
It’s fantastic and I think you’re going to love it… The benefits that you’re going to see with your teams is second to none. We have been very happy to be a part of Lead ‘Em Up and look forward to being with them in the future.
Beth Devinney | Sheridan High School | Athletic Director

We are so confident that our program will transform your team that we offer a 100% money-back guarantee if you do not see a change in your team in 30 days!
Not Sure where to start?
Quick Score
You’re not alone. Many coaches find themselves wondering how to improve their team’s leadership but aren’t sure what their team needs most. A simple first step is to find out where your team stands today.
Take 3 minutes to get your team’s Leadership Quick Score and see if they’re Red, Gray, or Green. It’s a fast and easy way to understand your team’s current leadership level and decide where to focus next.
Don’t Miss out
Get leadership tips and insights, that you can immediately use directly form Adam Bradley and the rest of our team.

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Don’t Miss Out
Get leadership tips and insights, that you can immediately use directly from me and the rest of our team.
Frequently Asked Questions
What all is included in the Coaches Membership?
- You receive the following as part of our Coaches Membership:
Access to our full curriculum filled with dozens of drills, activities, and teaching concepts - Access to our 8-part Captain Course
- A 60-min virtual training session for your coaches or players with the Lead ‘Em Up team
- Your Green Team kit, which includes an MVG trophy and Green Verified stickers
- Customized Green Standards Team Card
- Players Portal with shareable teaching content for your players
- Access to exclusive webinars and Lead ‘Em Up community groups
What is the difference between the Coach Membership and the Athletic Program Membership?
The Coaches Membership is designed to be accessed by a single coach/team.
The Athletic Program Membership provides access for every coach in the building, all sports, all season.
Is it a one-time cost or an annual cost?
The Coaches membership is an annual cost renewed annually.
The Green Team Framework is a one-time purchase
What Payment Options are Available?
You can pay via credit card or check/purchase order.
Monthly payments are available upon request by emailing [email protected]
When should we start the program?
Today! Most teams in Lead ‘Em Up approach their leadership development with a year-long mindset, engaging in sessions during the season as well as the offseason. The biggest thing to consider is attendance. Start when you can best guarantee full attendance. Your players will begin adopting a unique leadership language, so when players miss it, they don’t understand the language.
How many sessions should we do in a season?
We encourage coaches to get to 12. We have found through conversations, studies, and surveys that when a team gets to 12 sessions during a calendar year (in-season and/or off-season), they see the greatest engagement, impact, and transformation.
What does a session look like?
A session is 30-50 minutes, distraction-free, intentional leadership development time. You’ll have everything you need through our various drills, activities and teaching concepts, to fill this space and have it be as impactful as possible.
Can I see a sample exercise?
Sure! Here is one of our Relationship exercises, “Going for the Gold”, just to give you a glimpse into our style and approach.
Can this be done with a leadership council or just teams?
This can work for both a leadership council or a team. We focus on “people-building” rather than “team-building”, so whether in a leadership council or a team, growing people is the focus. With that said, we always recommend that everyone on the team engages in leadership development and team performance training as it will produce the best results and most increase in performance and team culture.
Should it be with the whole program or just varsity?
That is up to you! Some use it with their whole program, while others reserve it strictly for varsity. There are pros and cons to both.
Pros: Everyone experiences it, and you start developing leaders early.
Cons: The larger the group, the more distraction, it may reduce players willingness to participate, both teams won’t be going through and experiencing the same things so its tougher to personalize the session.
Is there a specific order of exercises we should follow?
Yes! We provide a detailed yearly track that suggests the optimal order of exercises for developing leaders and building your culture in the most effective and impactful way. You can follow this track as a guide for your sessions, but you also have the flexibility to adjust it based on your needs by rearranging exercise themes as you see fit.
Can we repeat the exercises?
Absolutely! And it is a good Idea to do so. Here are two reasons why:
- Your players often WANT to do some exercises more than once
- We believe the concepts need to be instilled in our players, and often, that requires going through it more than once. Think about reading a book, sometimes, you get more from the book during the second read, and you often get things you missed the first time.
Who should take/complete the Captains Course?
The Captains Course is for the Captains/Leaders to complete together, on their own. At two points during the 8-part program (at the halfway point and conclusion) the Captains/Leaders will check in with the coach to provide updates.
What does the Green Verification program look like?
Once you’ve taught the Green Team and established your team’s Green Standards, every 2-4 weeks during the season, allow the players to vote who they feel is best living out what it means to be green, and verify those players green.
If you have a roster of 20 people, verify 3-4 people at a time as you balance celebrating players while also enticing the remainder of the players to be more green.
After year one, what does year two look like?
Once you renew for year two, you will unlock your year two track. Each yearly track has a brand new theme and a new exercise to launch the theme. The theme builds on the previous year and is accompanied with new stickers and poster prints to help bring the theme to life. The theme overarches the whole year as you follow the new teaching track with many new teachings along with reinforcement of our core foundations.
What separates Lead ‘Em Up from other leadership programs?
It’s our curriculum. We have built the curriculum in a way that gets young people viewing leadership development as something they “get to do” and not “have to do.” We’ve been able to accomplish this by using our M-P-S filter.
Everything we teach goes through this filer: is it M-Memorable, P-Portable, and S-Sticky. Read more about our MPS filter here.
Should I consider bringing Lead ‘Em Up to do a training with my team?
If you have the budget, you should 100% consider a Lead ‘Em Up live training for your team. Here is why:
- A live training will communicate to your team that you’re fully invested in Lead ‘Em Up and that we’re a true partner in the building process
- You will get to see a Lead ‘Em Up coach facilitate the training, which will help you teach your sessions moving forward
- Your players will get to hear an alternate voice share similar themes, which often land differently with your team
- They will get BETTER from the training. It will transform your team.